décourager

the constant rain seemed to discourage any thoughts of going for a picnic.

don't let one failed attempt discourage you from pursuing your dreams.

high entry fees often discourage potential small investors from entering the market.

his harsh criticism served only to discourage the team members.

the government introduced new taxes to discourage people from smoking.

we should not discourage children from asking questions about the world.

a lack of positive feedback can discourage employees over time.

the complex application process may discourage qualified candidates.

security cameras are installed to discourage theft in the area.

negative reviews should not discourage you from trying the new restaurant.

the steep price tag discouraged the buyer from making an immediate purchase.

teachers should encourage curiosity rather than discourage it.