cannibalised

Firms may also choose to cannibalise their own products by producing marginally improved products.

But exactly why they cannibalise the dead chimp is not fully understood.

It feared that e-lending was cannibalising print sales.

Many viewers don't see that the torso on the left is missing its lower half and was cannibalised.

It's not going to cannibalise Alphabet's core business.

I mean, Alphabet is kind of trying to cannibalise its own business; that's quite strange.