genericisation

[US]//ˌdʒenəˈrɪkəsaɪz(ə)n//
[UK]//ˌdʒenəˈrɪkəsaɪz(ə)n//

Translation

n.The process of becoming generic; the use of a brand name as a common noun.

Phrases & Collocations

genericisation process

brand genericisation

genericisation effect

genericisation trend

genericisation risk

genericisation strategy

genericisation phenomenon

genericisation impact

genericisation example

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