gold-plating

[US]/[ˈɡəʊld ˈplætɪŋ]/
[UK]/[ˈɡoʊld ˈpleɪtɪŋ]/
Frequency: Very High

Translation

n.the process of coating a base metal with a thin layer of gold; the practice of adding unnecessary features to a product or system to make it appear more impressive than it actually is
v.(transitive) to coat with a thin layer of gold; (intransitive) to add unnecessary features to a product or system

Phrases & Collocations

gold-plating process

avoid gold-plating

gold-plating risk

prevent gold-plating

gold-plated item

gold-plating effect

doing gold-plating

excessive gold-plating

gold-plating costs

future gold-plating

Example Sentences

the company engaged in gold-plating their product to appear more valuable.

we need to avoid gold-plating features that customers don't need.

the project manager warned against excessive gold-plating during development.

gold-plating can significantly increase the product's cost without adding real value.

the sales team pushed for gold-plating the software with unnecessary features.

we decided against gold-plating the interface with complex animations.

the focus should be on core functionality, not gold-plating the product.

gold-plating often leads to bloated and difficult-to-maintain systems.

the engineers recognized the risk of gold-plating the new hardware.

we're trying to avoid the trap of gold-plating and delivering a simple solution.

the client requested several features that amounted to unnecessary gold-plating.

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