psychographics

[US]/ˌsaɪkəʊˈɡræfɪks/
[UK]/ˌsaɪkoʊˈɡræfɪks/
Frequency: Very High

Translation

n.The study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research.

Phrases & Collocations

psychographic data

psychographic profile

psychographic segmentation

psychographic targeting

psychographic analysis

psychographic research

psychographic study

psychographic method

psychographic insights

psychographic characteristics

Example Sentences

psychographics help marketers understand consumer behavior and preferences.

the company uses psychographics to segment its target audience.

psychographic analysis reveals the values and attitudes of customers.

our psychographic research shows that gen z prioritizes sustainability.

the advertising campaign was designed based on psychographic profiling.

psychographics provide deeper insights than demographics alone.

we conducted a psychographic study to understand purchasing motivations.

the brand's psychographic positioning appeals to health-conscious consumers.

psychographic data helps personalize marketing messages.

understanding psychographics is essential for effective market segmentation.

the team's psychographic findings informed the product development strategy.

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