underprice

[US]/ʌndə'praɪs/
[UK]/ˌʌndɚˈpraɪs/
Frequency: Very High

Translation

v. set a price that is lower than the actual value; reduce the price in order to attract customers; sell at a lower price in order to compete; ask for a price that is too low

Example Sentences

one store that underpriced others of its kind.

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