fronting

the store decided to fronting the new product line at the trade show.

we're fronting the costs for the project, but reimbursement is expected.

the company is fronting a significant amount of capital for the expansion.

he's fronting for his brother, taking the blame for the mistake.

the band's charismatic lead singer was fronting the group effectively.

the politician was fronting a campaign to improve local schools.

they are fronting the research project to secure additional funding.

the investor is fronting the initial investment for the startup company.

the manager is fronting the team during the ceo's absence.

the charity is fronting the fundraising efforts for the disaster relief.

the actor is fronting a campaign to raise awareness about climate change.